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Gnu-Web | July 20, 2018

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How LinkedIn Can Help with Your Online Branding

How LinkedIn Can Help with Your Online Branding
Georgianna Ramirez

LinkedIn is a social media network which is all about building and strengthening professional connections. It’s about work. If you want to move forward in your career, you’ll find that learning how to use LinkedIn for online branding is very helpful. It’s a great place to put your brand front and center in the eyes of other business people, some of whom who may become clients in the future.

The tone of LinkedIn is more formal than other social media platforms, such as Facebook and Twitter. When you use this platform correctly, you should be able to make your brand shine. Today, we’re going to show you why this platform is such a smart choice for online branding!

You May Personalize Your Brand

When you optimize your profile at LinkedIn, by adding content which is polished (no grammar or spelling mistakes, please!) and a perfect reflection of you and your brand, you’ll be personalizing your brand message! These days, with so much competition in every niche, it’s essential to set yourself apart. Personalizing your brand will help you to stand out. To build a great profile, which has just the right personal touch, we recommend adding a professional “head shot”.

When you put a picture of yourself on your profile, you’ll give your company a face. As well, you may wish to personalize by adding your brand logo to your platform profile and posts. Branding is about getting your brand name about there. If you do B2B business, you may find that personalizing your profile at LinkedIn is a great way to build trust and rapport with other business owners who may want your goods and/or services!

Don’t Forget About SEO

Using SEO while optimizing your content will make it easier for other people to find you online. If you’re not used to adding relevant keywords to content which isn’t posted at your main website, consider using the same keywords that people use to find your main website. For example, if you’re selling plumbing services in Toronto, add the keywords, “plumber in Toronto” and “Toronto plumbing services” to your LinkedIn profile and posts.

Even if you don’t focus on B2B business, you’ll find that a lot of prospective customers are using LinkedIn. They’re there to promote themselves and stay in the loop with co-workers and other business connections.

You’ll Build Important New Connections

Another advantage of branding at LinkedIn is the new connections that you’ll make. Whether you opt for a free membership, or go for a Premium membership (a free, one-month trial of the Premium membership is available), you’ll find that it’s simple to connect with others. However, it’s easier to do so when you go Premium.

If you want to make a new connection and that person is outside of your current LinkedIn circle, and you do have a Premium membership, you’ll be able to introduce yourself to people who interest you, just by sending InMail messages to those people. Most people at LinkedIn are very receptive to new connections, so you may find that you’re able to connect with the sorts of people who are able to help you grow your company. It might be hard to connect with these people any other way!

When you create quality content at LinkedIn on a regular basis and also create an appealing profile, you’ll find that online branding is so much easier!

About the Author

Morris Edwards is a content writer at, he writes different topics like Mastering the Four-Hour Social Media Strategy, Leveraging social media to grow your business and all topics related to Business. If you are interested about Business Registration in Singapore visit our website for more information.

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